VETMA x YOFFDOG
PREFACE :
For this interview, I wanted to step outside my usual focus and explore a different creative field. My goal was to connect with an artist whose work wasn’t directly tied to fashion. After several days of searching, I ultimately chose to reach out to someone who truly inspires me creatively.
Two years ago, I came across Yoffdog’s work and was immediately drawn to his unique style. Today, I can confidently say he is one of my favorite graphic designers, and it was a real pleasure to interview him. This experience was also a first for me, reaching out to and communicating with an artist who doesn’t speak my language. Yet, that didn’t make our exchange any less engaging.
I strongly encourage you to explore Yoffdog’s work after reading this interview. His art is packed with intricate details, and it’s precisely this level of craftsmanship that fascinates me the most.
INTERVIEW :
Can you introduce yourself in a few words?
I am yoffdog, a graphic designer from England.
This is the first time a graphic designer gives an interview for Vetma. How long have you been creating, and how did you get started ?
I have been using photoshop since 2015, I wanted a Minecraft youtube banner, so I learnt how to make one. everything that's happened since has started from there.
How would you describe your artistic style in a few words?
I'm not sure I have a style, I just make what I think feels right at that current moment.
What inspired you to get into graphic design?
I think it was just a natural progression from being a young kid and making youtube banners & twitter headers, to seeing what other things I could do with those skills. I never intended to go into graphic design as when I first starting designing I didn't know what graphic design was. but the more I created, I knew this was a thing I could be good at.
How do you approach collaborations with other artists or brands?
Collaborating with artists is a very delicate thing, I think it can be a very tricky task if you have polar opposite styles with that person.
My most recent collaboration was with my friend rashon for a movie poster. It was such a fun and interesting experience because I got to see how someone else would tackle the same project. I think you can learn a lot from collabing and the stuff I learnt from that one I put towards what I make currently.
Is there a project or collaboration you're particularly proud of? Why?
The one thing I am most proud of is when I worked for cortiez for a few months in 2023. I had wanted to work with them for about 3 years, and I got the opportunity to meet clint at his offices and jus have a small chat about the brand and what i would be doing. Although it didn't last long I very much believe I learnt a lot of very good lessons and got some insight that is extremely valuable.
How do you see your work evolving in the coming years?
I have absolutely zero idea and I think it dosent really matter. Aslong as I am still creating I think that's all I care about but I do think I will be still heavily interesting in texture, it's my favourite part of my work.
If you could collaborate with any artist or brand, who would you choose?
If given the chance to work with a brand, it would be heavn by Marc Jacobs. I very much love their identity and I think it works well with what I do. I always like to make work for each one of their releases and for me its always some of my best work.
What advice would you give to someone who wants to start in graphic design and develop their own style?
People ask me this all the time, and I say the same thing. just make something as often as you can. If your constantly being creative and researching types of design you look, and just taking in as many forms as media as possible things will start to rub off on you. You will find things that you want to integrate into your own work. Just don't focus on the outcome of what you are making and enjoy the process of it. To me that's what has made me improve the most.
How do you feel when you're creating? Is it an escape, a challenge, a pleasure...?
I think it depends on what I'm making. Sometimes it's a pleasure if the idea's are flowing, sometimes its a challenge if what I'm working on isn't coming out as I wanted. But I enjoy every minute of it.
What is your greatest pride as an artist?
Probably releasing the black yoffdog knit in 2022. Everything was done by me and my family. It was truly a very special and important time for me when it happened and to this day I still.
That's how I discovered you ! Incredible, I didn't have all the details. Thank you so much for this interview, it was great!
Love the experience!
